… Well there's a week left for the Kickstarter campaign for KILLJOY'S PSYCHO CIRCUS and it's barely raised over 10% of the goal. Seems highly unlikely that it's going to get financed. What does this bode for the production? Will the movie never get made? Will it get made for a lot less money? Will they just make it all in flash animation? Who knows?
I've always had a hate/hate relationship with the concept of Kickstarter. I figure that if your product (script or movie or whatever) is good enough, then you can find investors to finance it. I always figured that Kickstarter was strictly for amateurs and to use Kickstarter would tell everyone that you weren't good enough for prime time, so to speak. I've only been involved in two other projects that Kickstarted (both times as an actor). One of them basically took the money and ran - I went and shot my scenes for a few days, but the actual movie was never completed and as far as I know the rewards were never sent out to donators. The other one is an on-going project that we're still not done with. I've contributed to a few friends' Kickstarter campaigns, but I've always felt a bit resentful that they were coming to me with their hands out, basically begging for money. Like I said, amateur hour …
… But then they kept reporting how "professionals" like the Veronica Mars movie and Zach Braff and Spike Lee were able to raise a shit-load of dough to make their passion projects and Kickstarter became even more clogged-up with people that totally COULD find financing if with just a few phone calls. The massive downside to this (and the fact that successful people began to use KS didn't help at all) is that it's not the best projects or filmmakers that were going to get financed … It was the person with the best marketing abilities or social media savvy that was going to win at KS. Success on KS has less to do with the actual product being made and more to do with the person's begging abilities. In essence, Kickstarter only seems to work for the people that don't really need it.
Don't get me wrong. I'm not saying that KILLJOY'S PSYCHO CIRCUS deserves to get made over any other project on Kickstarter. I'm just saying that we could easily have collected a million dollars if it was the exact same campaign but we had Justin Bieber play Killjoy instead of Trent Haaga. And that, to me, is sort of the problem with Kickstarting a project in the first place …
… Yeah, yeah, I participated in the videos for the Psycho Circus Kickstarter. Hell, I want to work as much as the next guy. And the incentives are pretty good if you're a fan of Full Moon. But I think that the average Killjoy fan probably doesn't have $2500 to visit a film set. Most would be happy to simply donate 10 or 20 bucks for a DVD of the movie and a signed picture or something … but then there would have to be anywhere from 3,000-6,000 Killjoy fans out there. Maybe there are that many, but there's no way to directly contact those 6,000 fans that may or may not exist … It's a conundrum.
Not only that, but the fact that we've been able to previously shoot 3 other Killjoy films since 2001 without Kickstarter might not have helped the campaign, either.
Some dude raised 60 grand to make potato salad and didn't really offer cool incentives. But he did it. And that, to me, is the fundamental reason that I refuse to try and Kickstart a project of my own. Because their success has little to do with the product at all.
Look, I'm totally down to make the fifth Killjoy movie - people love that clown and I love the team that I make these movies with. And I'll bet that we'll probably find a way to make it anyway. And maybe some kind of bizarre miracle will happen and tomorrow's issue of USA Today will have a front-page story about the project and, BAM, 55 grand will come pouring in … Regardless, I still have (and will probably always have) a deep-seated ambivalence about the entire concept of Kickstarter.
If you want participate and get some Full Moon swag in the process, you've got 7 days. It's HERE.